\n<\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Ask Instacart<\/figcaption><\/figure>\n\n\n\nHow Ask Instacart Works<\/strong><\/p>\n\n\n\nLanguage Understanding<\/em><\/p>\n\n\n\nAsk Instacart leverages the language understanding capabilities of OpenAI\u2019s ChatGPT and Instacart’s own AI models. It uses unique catalog data that spans more than a billion shoppable items across more than 80,000 retail partner locations.<\/p>\n\n\n\nPersonalized Recommendations<\/em><\/p>\n\n\n\nAsk Instacart offers personalized product recommendations that are intuitively organized, and provides additional useful information about food preparation, product attributes, dietary considerations, and more.<\/p>\n\n\n\nEnhancing User Experience<\/em><\/p>\n\n\n\nAsk Instacart incorporates personalized question prompts into the search bar that anticipate customer preferences, remind them of their needs based on their shopping history, and inspire them to discover new products. This feature not only simplifies the search process but also creates a unique shopping experience for each customer.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.instacart.com\/company\/updates\/bringing-inspirational-ai-powered-search-to-the-instacart-app-with-ask-instacart\/\" target=\"_blank\" rel=\"noreferrer noopener\">View Tool<\/a><\/div>\n<\/div>\n\n\n\nFeatures of Ask Instacart<\/strong><\/p>\n\n\n\nAsk Instacart is designed with several features that provide a unique and personalized shopping experience. These features include understanding what ingredients or dishes pair well, discovering alternative ingredients that can be swapped, getting more information on cooking techniques, generating lists of ingredients for a meal in mind, learning more about item attributes for personalized dietary inspiration, and discovering broader, context-specific inspiration for more open-ended queries.<\/p>\n\n\n\nThe Impact of Ask Instacart on Brands<\/strong><\/p>\n\n\n\nIn addition to enhancing the customer experience, Ask Instacart is also beneficial to brand partners. It matches consumer needs with brand partners’ sponsored product campaigns, creating a more convenient way for people to discover new products and access the products they already know and love.<\/p>\n\n\n\nAI-Native Initiatives at Instacart<\/strong><\/p>\n\n\n\nAsk Instacart is just one of many AI-native initiatives that Instacart is planning to roll out over the next year and beyond. In March, the company debuted an Instacart plugin for ChatGPT, which allows users to express their food needs in natural language, making those needs instantly shoppable with ingredients delivered to their door in as fast as an hour.<\/p>\n\n\n\nResponsible AI at Instacart<\/strong><\/p>\n\n\n\nInstacart acknowledges that generative AI technology is still in its early stages. As such, Ask Instacart is a highly specialized model designed to only respond to relevant food-related questions. The company is committed to incorporating AI features into its products responsibly, with the goal of enhancing the overall Instacart shopping experience and delivering more food inspiration to customers.<\/p>\n\n\n\nFrequently Asked Questions (FAQs)<\/strong><\/p>\n\n\n\nWhat is Ask Instacart?<\/strong><\/p>\n\n\n\nAsk Instacart is a first-of-its-kind AI-powered search tool designed by Instacart to assist customers with their grocery shopping questions. It offers personalized recommendations throughout the shopping experience, helping customers make food-related decisions and save time. It can answer a wide range of food questions and help in delivering the ingredients for a perfect meal in as fast as an hour\u200b.<\/p>\n\n\n\nHow does Ask Instacart work?<\/strong><\/p>\n\n\n\nAsk Instacart leverages the language understanding capabilities of OpenAI\u2019s ChatGPT and Instacart’s own AI models. It uses unique catalog data that spans more than a billion shoppable items across more than 80,000 retail partner locations. It offers personalized product recommendations that are intuitively organized, and provides additional useful information about food preparation, product attributes, dietary considerations, and more. It also incorporates personalized question prompts into the search bar that anticipate customer preferences, remind them of their needs based on their shopping history, and inspire them to discover new products\u200b.<\/p>\n\n\n\nWhat features does Ask Instacart offer?<\/strong><\/p>\n\n\n\nAsk Instacart offers several features to enhance the shopping experience. These include understanding what ingredients or dishes pair well, discovering alternative ingredients that can be swapped, getting more information on cooking techniques, generating lists of ingredients for a meal in mind, learning more about item attributes for personalized dietary inspiration, and discovering broader, context-specific inspiration for more open-ended queries\u200b\u200b.<\/p>\n\n\n\nWhat impact does Ask Instacart have on brands?<\/strong><\/p>\n\n\n\nAsk Instacart also benefits brand partners. It matches consumer needs with brand partners’ sponsored product campaigns, creating a more convenient way for people to discover new products and access the products they already know and love\u200b.<\/p>\n\n\n\nWhat are some other AI-native initiatives at Instacart?<\/strong><\/p>\n\n\n\nOne of the other AI-native initiatives at Instacart includes an Instacart plugin for ChatGPT, which was introduced in March. This plugin allows users to express their food needs in <a href=\"https:\/\/danpearson.net\/large-language-models-2\/\">natural language<\/a>, making those needs instantly shoppable with ingredients delivered to their door in as fast as an hour. Instacart is planning to roll out more AI-native initiatives over the next year and beyond\u200b.<\/p>\n\n\n\nHow does Instacart ensure the responsible use of AI?<\/strong><\/p>\n\n\n\nInstacart acknowledges that generative AI technology is still in its early stages. Therefore, Ask Instacart is a highly specialized model designed to only respond to relevant food-related questions. The company is committed to incorporating AI features into its products responsibly, with the goal of enhancing the overall Instacart shopping experience and delivering more food inspiration to customers\u200b.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.instacart.com\/company\/updates\/bringing-inspirational-ai-powered-search-to-the-instacart-app-with-ask-instacart\/\" target=\"_blank\" rel=\"noreferrer noopener\">View Tool<\/a><\/div>\n<\/div>\n\n\n\nConclusion<\/strong><\/p>\n\n\n\nAI has undeniably become an integral part of Instacart, significantly transforming the shopping experience for its users. The introduction of Ask Instacart, an AI-powered search tool, marks a new milestone in the company’s journey of leveraging AI to create personalized, value-driven shopping experiences. As Instacart continues to innovate with new AI-native initiatives, we can expect even more impressive advancements in the near future.<\/p>\n","protected":false},"excerpt":{"rendered":"In an era where artificial intelligence (AI) has revolutionized various industries, Instacart, a renowned online grocery platform, is no exception. The company has incorporated AI in its operations to streamline the shopping experience and provide personalized, value-driven solutions to its customers. The primary focus of this article is the AI-powered search tool, “Ask Instacart,” recently […]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,44],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/danpearson.net\/wp-content\/uploads\/2023\/06\/AskInstacart_SummerBBQCorn-1050x525-1.webp","_links":{"self":[{"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/posts\/1024"}],"collection":[{"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/comments?post=1024"}],"version-history":[{"count":3,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/posts\/1024\/revisions"}],"predecessor-version":[{"id":1143,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/posts\/1024\/revisions\/1143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/media\/1027"}],"wp:attachment":[{"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/media?parent=1024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/categories?post=1024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danpearson.net\/wp-json\/wp\/v2\/tags?post=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}